World of Warcraft(R): The Burning Crusade Surpasses 800,000 Peak Concurrent User Milestone in Mainland China

World of Warcraft(R): The Burning Crusade Surpasses 800,000 Peak Concurrent User Milestone in Mainland China

October 04, 2007

    SHANGHAI, China, Oct. 4 /Xinhua-PRNewswire/ -- The9
Limited (Nasdaq: NCTY) ("The9") and Blizzard
Entertainment(R) ("Blizzard") today announced
that Blizzard Entertainment's World of Warcraft(R), the
subscription-based Massively Multiplayer Online
Role-Playing Game (MMORPG) has achieved record peak
concurrency of 800,000, highest concurrency since the
game's commercial launch in June 2005, after launching its
new expansion pack, "The Burning Crusade", in
mainland China on September 6, 2007.

    We observed that numerous existing players return to or
play more of the World of Warcraft(R) game after the launch
of The Burning Crusade new expansion and new players have
also been attracted to join.  In the field of 3D MMORPG,
the World of Warcraft(R) game is now in a leading position
again and has written a new chapter to mainland China's
online game history.

    World of Warcraft(R): The Burning Crusade is the
exciting new expansion to Blizzard's award-winning
massively multiplayer online role-playing game.  It expands
the game by tremendous bounds, adding new races, lands,
Battlegrounds, professions, items, and many more features.

    About The9 Limited

    The9 Limited is a leading online game operator in
China.  The9's business is primarily focused on operating
and developing high-quality games for the Chinese online
game market.  The9 directly or through affiliates operates
licensed MMORPGs, consisting of MU(R), Blizzard
Entertainment(R)'s World of Warcraft(R), Soul of The
Ultimate Nation(TM), and its first proprietary MMORPG,
Joyful Journey West(TM), in mainland China.  It has also
obtained exclusive licenses to operate additional MMORPGs
and advanced casual games in mainland China, including
Granado Espada, Guild Wars, Hellgate: London, Ragnarok
Online 2, Emil Chronicle Online, Huxley(TM), FIFA Online,
Audition 2, Field of Honor and Audition.  In addition, The9
is also developing two proprietary MMORPG games, Fantastic
Melody Online(TM) and Ming Jiang San Guo.
 
    Safe Harbor Statement

    This announcement contains forward-looking statements. 
These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform
Act of 1995.  These forward-looking statements can be
identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates" and similar
statements.  Among other things, the business outlook and
quotations from management in this press release contain
forward-looking statements.  The9 may also make written or
oral forward-looking statements in its periodic reports to
the U.S. Securities and Exchange Commission on Forms 20-F
and 6-K, etc., in its annual report to shareholders, in
press releases and other written materials and in oral
statements made by its officers, directors or employees to
third parties.  Statements that are not historical facts,
including statements about The9's beliefs and expectations,
are forward-looking statements.  Forward-looking statements
involve inherent risks and uncertainties.  A number of
important factors could cause actual results to differ
materially from those contained in any forward-looking
statement.  Potential risks and uncertainties include, but
are not limited to, The9's limited operating history as an
online game operator, political and economic policies of
the Chinese government, the laws and regulations governing
the online game industry, information disseminated over the
Internet and Internet content providers in China,
intensified government regulation of Internet cafes, The9's
ability to retain existing players and attract new players,
license, develop or acquire additional online games that
are appealing to users, anticipate and adapt to changing
consumer preferences and respond to competitive market
conditions, and other risks and uncertainties outlined in
The9's filings with the U.S. Securities and Exchange
Commission, including its annual reports on Form 20-F. 
The9 does not undertake any obligation to update any
forward-looking statement, except as required under
applicable law.

    For further information, please contact:

     Ms. Dahlia Wei
     Senior Manager, Investor Relations
     The9 Limited
     Tel:     [phone]
     Email:   [e-mail]
     Website: http://www.corp.the9.com/