adidas Reveals New Look for LA Galaxy as David Beckham Prepares for his MLS Debut

adidas Reveals New Look for LA Galaxy as David Beckham Prepares for his MLS Debut

July 12, 2007

    International soccer superstar David Beckham models the
newly-designed adidas Los Angeles Galaxy uniform for the
first time today. The jersey is available at key retailers
nationwide and will be debuted by the Galaxy on July 21st
in their match against Chelsea FC. (PRNewsFoto/adidas) 

     CARSON, Calif., July 11 /Xinhua-PRNewswire/ -- Today,
adidas and the LA Galaxy of Major League Soccer (MLS)
launch the newly redesigned Galaxy team
uniform and logo for the 2007 season. This is the first
re-branding that
the franchise has undergone in their twelve year history,
timed with the
Galaxy's recent signing of international soccer star, David
Beckham. adidas
and the LA Galaxy worked closely with SME Brands to develop
the new logo.
The LA Galaxy will debut their new primary jersey when they
take on Chelsea
FC in the World Series of Football tournament, July 21st at
The Home Depot
Center on the campus of California State University --
Dominguez Hills in
Carson, Calif.

    (Photo: http://www.xprn.com/xprn/sa/200707121105.jpg )

    "We wanted a classic and clean look that would
stand the test of time,
something that generations of players and fans would wear
with pride on and
off the field," said LA Galaxy President and General
Manager Alexi Lalas.
"We strived to create a jersey with an eye to the
future and a nod to the
past. With adidas and SME we were able to achieve all of
this and more."
    The new adidas uniform features the LA Galaxy
"Quasar" crest as a woven
badge on the jersey with two embroidered stars representing
their two MLS
Cup championships, accompanied by the adidas three stripes
down the
sleeves. The uniform also highlights the new LA Galaxy team
colors,
collegiate navy, gold and white.

    "A Quasar is the heart of a galaxy and generates
incredible light and
energy," added Lalas. "Our crest shows a Quasar
shining brightly in a deep
blue California sky. It illuminates the initials
"LA", used globally to
refer to our City of Angels. The color gold honors the
Galaxy's proud
history and tradition in the Golden State."

    AEG President and CEO Timothy J. Leiweke, MLS
Commissioner Don Garber,
LA Galaxy Head Coach Frank Yallop and Lalas will present
David Beckham with
his personalized LA Galaxy uniform at 10am PT on Friday,
July 13th during
the official presentation at The Home Depot Center.

    "We're thrilled to be partners with LA Galaxy, MLS
and David Beckham at
such an exciting time in U.S. soccer," said Antonio
Zea, Head of Soccer for
adidas America. "The worldwide demand for the new
Galaxy jersey is a strong
indicator of the relevance that MLS, it's teams and
athletes are building
on a global scale."

    The latest in adidas apparel technology is featured in
the Galaxy kit
including ClimaCool(TM) and FlowMapping(TM) technologies,
which allows heat
and sweat to escape the body and is proven to reduce
fatigue and
dehydration. The jersey also features ForMotion(TM)
technology, engineered
to fit an athlete's body in motion through 3-dimensional
design and by
flattening the seams to reduce irritation.

    The official adidas LA Galaxy licensed product range
includes replica
home, away and training jerseys ($65), as well as a variety
of apparel and
training gear, available in key retailers nationwide
starting July 11,
2007. adidas is the official sponsor, supplier and licensee
of all thirteen
Major League Soccer teams as a part of the long-term
partnership signed
between adidas, MLS and Soccer United Marketing in 2004.

    adidas is a global designer, developer and marketer of
athletic
footwear, apparel and accessories with the mission to be
the leading sports
brand in the world. Brand adidas is part of the adidas
Group, a corporation
that includes brands such as Reebok, TaylorMade and
Rockport.

    For more information, visit http://www.press.adidas.com
or contact:

    Evan Wiener - adidas PR      Patrick Donnelly - LA
Galaxy Communications
    (t) 971.234.4647              (t) 310.630.2214
    [e-mail]        [e-mail]