Bytemobile Launches First Mobile Network IP Service to Deliver PC-Quality Internet Video on Mass-Market Handsets

Bytemobile Launches First Mobile Network IP Service to Deliver PC-Quality Internet Video on Mass-Market Handsets

July 12, 2007

    MOUNTAIN VIEW, Calif., July 12 /Xinhua-PRNewswire/ --
Bytemobile, Inc., the global leader in multi-service
optimization solutions for mobile data networks, today
announced the launch of its new Unison(TM) Media
Fidelity(TM) Service.  This is the first carrier-grade,
commercial infrastructure solution designed to adapt and
optimize multimedia content for mass-market mobile
handsets, without client software downloads or device
changes.  Implemented on Bytemobile's Unison Multi-Service
Platform within the network, the new service will enable
operators to deliver high-quality Internet video,
user-generated content and branded media to subscribers on
all mobile devices with standard media players.

    Unison Media Fidelity Service will support handset
access to video on demand and streaming video in all
formats, while adapting the content to device and media
player capabilities.  Operators will be able to optimize
their existing portal video services and offer subscribers
a full range of Internet multimedia content, including
music and TV.  The same mobile phones whose digital cameras
are being used to capture user-generated content for
websites such as YouTube and MySpace will now enable users
to view all content on those sites.

    "We are helping our customers to deliver the best
possible user experience, driving data service adoption and
growing average revenue per user (ARPU)," said Adrian
Hall, Bytemobile vice president of Marketing and Business
Development.  "Following the launch of our Unison Web
Fidelity(TM) Service earlier this year, the new Media
Fidelity Service extends Unison handset solutions beyond
full-HTML Internet to PC-quality video.  The Unison
architecture makes it easy for the operator to deliver a
rich experience and even easier for the mobile consumer to
enjoy it."

    Hall added that carriers deploying Unison Media
Fidelity Service with other Unison Internet protocol (IP)
services, such as the Unison Web Fidelity Service, will
have the opportunity to capitalize on the explosive growth
of mobile web and video by providing a seamless experience
to their subscribers.  
  
    "Bytemobile's Media Fidelity Service is a natural
follow-on to its Web Fidelity Service launch and a welcome
addition to its Unison solution," said Peter Jarich,
research director at Current Analysis.  "The ability
to deliver full web and video services to inexpensive
mobile devices -- with consistent quality, but without
clients or plug-ins -- holds the promise of bringing mobile
web usability to the masses and growing the value of the
Unison platform."

    Optimizing the User Experience

    Through a proprietary technology called dynamic
bandwidth shaping, Unison Media Fidelity Service will
continuously monitor network conditions, and dynamically
adapt video and other rich multimedia content in order to
optimize the user experience.  This technology will
minimize buffer time, pauses and other latency effects for
the subscriber, thereby eliminating the frustration
historically associated with mobile video access.  It will
also protect the operator's network from service
degradation or outages due to bandwidth constraints.

    Unison Media Fidelity Service (
http://www.bytemobile.com/products-solutions/unison-multimedia-optimization.html
) is scheduled to be available for commercial deployment
worldwide on the Unison Multi-Service Platform in October
2007.  The platform's open architecture accelerates
operators' time to market for new data services by fully
integrating multiple IP services on a single node in the
core data path of the network.  The Unison platform
monitors all data traffic, inspecting packets once and
selectively applying IP services as needed. 

    In addition to the new Media Fidelity Service, the
integrated suite of Unison IP services includes:
     
     -- Unison Web Fidelity Service for delivering open
Internet access
        on affordable feature phones without client
downloads or device
        changes 
     -- Unison ACCESS Mobile(TM) Content Filtering Service
for providing 
        parental controls on web and multimedia access by
children under
        18 
     -- Unison Optimization Service for improving network
capacity and 
        performance, and reducing total cost of ownership 
     -- Unison WAP Gateway Service for optimizing mobile
access to
        operators' branded portal content on Wireless
Application
        Protocol (WAP) handsets 
     
    
    The Unison platform also supports third-party solutions
for mobile data services, which are easily integrated within
the Unison open architecture.  Together, all of these
services enable network operators to deliver multimedia
content from across the open Internet to a mass audience --
quickly, safely, efficiently, and economically. 

    About Bytemobile, Inc.

    Bytemobile is the global leader in multi-service
optimization solutions which simplify, unify and accelerate
the delivery of advanced wireless data, web and multimedia
services to mobile handsets, smartphones and laptops. 
Today, Bytemobile(R) solutions are installed in the
wireless networks of more than 75 carriers, which serve
over one billion mobile subscribers in more than 45
countries.  The company's customers include leading network
operators such as AT&T, Astelit, China Mobile, KPN, NTT
DoCoMo, O2, Orange, PTC, PTK Centertel, Sprint Nextel,
T-Mobile, Telecom Italia Mobile, Telefonica Moviles,
Vodafone, and Willcom.  Bytemobile is a privately held
company headquartered in Mountain View, California.  The
company has regional sales and support offices in
Bracknell, England; Madrid, Spain; Tokyo, Japan; Beijing,
China; Singapore; and Sydney, Australia; and research and
development centers in Patras, Greece; Marlborough,
Massachusetts; and Champaign, Illinois.  To learn more
about Bytemobile, visit the new company website at
http://www.bytemobile.com .
    
    Bytemobile, the Bytemobile logo, Unison, Media
Fidelity, Web Fidelity, and ACCESS Mobile are trademarks of
Bytemobile, Inc. and may be registered in some
jurisdictions.  All other product or service names are the
property of their respective owners.


    For more information, please contact:

     Tod Bottari, Director
     Corporate Communications
     Bytemobile, Inc.
     Tel:   [phone]
     Email: [e-mail]