K-SWISS Launches its First Global Free Running Product Collection and Signs Sebastien Foucan, the Founding Father of Free Running

K-SWISS Launches its First Global Free Running Product Collection and Signs Sebastien Foucan, the Founding Father of Free Running

July 11, 2007

    WESTLAKE VILLAGE, Calif., July 11 /Xinhua-PRNewswire/
-- K-SWISS, the brand who introduced the first all-leather
tennis shoe, is at the heels of
another innovation--FREE RUNNING. FREE RUNNING--the art of
moving through
your environment using only your body and the surroundings
to propel
yourself--is a sport without boundaries. It can be
practiced anywhere,
alone or with a group, and all you need for equipment is
the right pair of
shoes. K-Swiss is setting a new standard and introducing
its first FREE
RUNNING shoe, the Ariake.

    (Photo: http://www.xprn.com/xprn/sa/200707111414.jpg )
    (Photo: http://www.xprn.com/xprn/sa/200707111411.jpg ) 
   

    To accomplish this goal K-Swiss is partnering with the
founding father
of FREE RUNNING, Sebastien Foucan. Best known for his role
in "Casino
Royale," he can be seen leaping and bounding with
James Bond at the start
of the film. Sebastien started practicing FREE RUNNING over
18 years ago
and is incredibly passionate about the sport. It allows him
to combine the
physical and emotional forces of mind, body, and
environment. The
partnership with K-Swiss will enable him to virally spread
the word about
his passion and open the doors for K-Swiss to become a
global leader and
sponsor for the sport. Sebastien Foucan says, "I am
thrilled to collaborate
with K-Swiss to inspire others to express themselves
through the art of
FREE RUNNING. This partnership gives me a platform to
educate people about
my discipline." Sebastien will collaborate with
K-Swiss on product, print
and television advertising, a documentary, and a website
about FREE
RUNNING.

    Jennifer Weiderman, VP of Marketing for K-Swiss, notes,
"Sebastien is
the perfect choice as our ambassador for FREE RUNNING. His
knowledge,
passion, and expertise will help us to be true to the
sport." According to
David Nichols, Executive Vice President, "We are
excited about creating
great product for the innovative movement of FREE RUNNING
and cannot think
of anyone better to work with than its pioneer, Sebastien
Foucan."

    Over the past year K-Swiss also has been closely
working with Mark
Toorock, American Parkour founder and leader of the TRIBE,
on product
development to ensure authenticity and will continue to do
so in the
future. In addition, K-SWISS has partnered with FREE
RUNNING groups in
Europe and Asia.

    For more information on K-SWISS, FREE RUNNING, PARKOUR,
SEBASTIEN
FOUCAN, OR ARIAKE, visit http://www.k-swiss.com.