Kellogg School of Management Introduces Online Research Digest

Kellogg School of Management Introduces Online Research Digest

September 19, 2007

- Knowledge product brings latest business insights to wide
audience -

    EVANSTON, Ill., Sept. 18 /Xinhua-PRNewswire-USNewswire/
-- The Kellogg School of Management at Northwestern
University today announced the launch of Kellogg Insight, a
Web-based research digest that highlights Kellogg faculty
research. The site is accessible at the following link:
http://insight.kellogg.northwestern.edu.

    (Logo: 
http://www.newscom.com/cgi-bin/prnh/20070801/DCW067LOGO )

    Kellogg Insight brings together current research from
the school's professors, doing so in a new format that
emphasizes key findings. The digest consists of compelling
summaries that present research in an accessible, yet
sophisticated way. Faculty contributions cover an array of
subjects, including entrepreneurship, innovation, finance,
international business, leadership, marketing and policy.
Through articles such as "Do Leaders Matter?" and
"Why Do IPO Auctions Fail?" Kellogg Insight
explores diverse and meaningful issues in a way that
bridges theory and practice. Each month, Kellogg Insight
will be refreshed with new articles. 

    "Kellogg Insight summarizes key research findings
for businesspeople and students, as well as educational
peers and members of the media," said Dipak C. Jain,
dean of the Kellogg School of Management. "Whether
visitors are looking to secure tips for work or simply find
food for thought, they will find a topic that will pique
their interest and spark creativity."

    Built on the premise that great leaders have great
insight, Kellogg Insight takes detailed research articles
published primarily in academic journals and makes them
easily available to the general reader and time-starved
business leader.

    "Kellogg Insight was developed in response to
student and alumni requests for a digest that reflects an
up-to-date account of what our faculty is producing,"
said Kathleen Hagerty, senior associate dean: faculty and
research. "This initiative will continue to be
supported by the Kellogg School and a team of dedicated PhD
and MBA candidate writers, as well as accomplished science
writers, who work with faculty to summarize their research
in a concise, compelling manner." 

    About the Kellogg School of Management at Northwestern
University

    The Kellogg School of Management at Northwestern
University was founded in 1908 and is widely recognized as
a global leader in management education. The school,
located just outside of Chicago, is home to a renowned,
research-based faculty and MBA students from around the
globe. The Kellogg School's academic portfolio includes the
Full-Time, Part-Time and Executive MBA Programs and the
nondegree Executive Education Program. The school offers
three joint-degree programs: the JD-MBA, MD-MBA and the
Master of Management and Manufacturing (MBA-MEM).
Additionally, the Kellogg School of Management offers an
Executive MBA Program in Miami and has alliances with
business schools in Europe, Asia, the Middle East and
Canada. To learn more, visit
http://www.kellogg.northwestern.edu. 


    For more information, please contact:

     Meg Washburn 
     Kellogg School of Management at Northwestern
University
     Phone: [phone]
     Email: [e-mail]