Nike Names Bert Hoyt Vice President of Global Football

Nike Names Bert Hoyt Vice President of Global Football

November 06, 2007

    BEAVERTON, Ore., Nov. 6 /Xinhua-PRNewswire/ -- 

    NIKE, Inc. (NYSE: NKE) today announced Bert Hoyt as
Vice President and General Manager of Global Football
(soccer), one of the company's biggest businesses in which
Nike is a global brand leader in the world's most popular
sport. Hoyt reports to Trevor Edwards, Nike's Vice
President of Global Brand and Category Management. 

    (Logo: 
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )

    Hoyt brings to the role close to 20 years of key
sporting goods footwear and apparel global experience,
including almost a decade at Nike. Most recently, Hoyt was
Vice President and General Manager of the Nike German
Alpine Region, which includes Germany, Austria, Switzerland
and Slovenia. He led this team to exceptional growth within
the region where football is a key consumer category.

    "Bert is taking the reins of a very strong
football business with incredible depth and momentum,"
Edwards said. "He brings tremendous global experience
and a complete understanding of the game of football. We
look forward to his leadership as we continue to drive
energy, create premium performance product and provide rich
consumer experiences in football worldwide."

    From 2003 to 2005, Hoyt served as Nike's Vice President
of Commerce in Europe, Middle East and Africa (EMEA), Nike's
second largest region in the world. In this role, Hoyt led
all Nike sales and retail operations, re-energizing the
business and driving revenue growth. Under his leadership,
he realigned the sales team, elevated its retail
presentation, and successfully opened numerous franchise
and concept stores. Since joining Nike in 1998, Bert has
held numerous senior positions in EMEA's equipment
divisions, marketing and sales. 

    Hoyt succeeds Joaquin Hidalgo, who has been leading
Nike's global football business for the past year in
addition to his role as Vice President, Global Marketing
for the Nike brand. As Vice President, Global Marketing,
Hidalgo will focus full-time on driving Nike's marketing
efforts around the world. Under Hidalgo's leadership, Nike
football continued building energy and momentum worldwide
with successful launches of innovative products such as the
revolutionary new Total 90 Laser football boot and the
"Put It Where You Want It" campaign. The T90
offers a bigger sweet spot, enhanced ball control and
accuracy. The boot has been widely embraced by players such
as Wayne Rooney, Fabio Cannavaro and Fernando Torres.  

    Since the early 1990s, Nike has grown its football
revenues from about $40 million to approximately $1.5
billion and established global brand leadership in the
sport. Football is one of six core categories expected to
drive 75 percent of Nike's targeted growth by fiscal 2011.


    About NIKE, Inc.

    NIKE, Inc. based near Beaverton, Oregon, is the world's
leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a
wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Converse Inc., which designs,
markets and distributes athletic footwear, apparel and
accessories; NIKE Bauer Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan, a leading
designer and marketer of luxury shoes, handbags,
accessories and coats; Hurley International LLC, which
designs, markets and distributes action sports and youth
lifestyle footwear, apparel and accessories and Exeter
Brands Group LLC, which designs and markets athletic
footwear and apparel for the value retail channel. For
further information about Nike visit
http://www.nikebiz.com.


    For more information, please contact:

    NIKE, Inc.

     Investors:
     Pamela Catlett
     Tel: [phone]

     Media:
     Derek Kent
     Tel: [phone]