Xinhua Finance Media updates its guidance for quarter ended September 30, 2007

Xinhua Finance Media updates its guidance for quarter ended September 30, 2007

November 06, 2007

    BEIJING, Nov. 6 /Xinhua-PRNewswire/ -- Xinhua Finance
Media Limited ("XFMedia", or "the
Company"; Nasdaq: XFML), China's leading diversified
financial and entertainment media company, today updates
its guidance for the third quarter ended September 30,
2007.  The Company will release financial results for the
quarter ended September 30, 2007 on Tuesday, November 13,
2007, after the US markets close.

    Due to stronger than expected growth in its business as
well as contribution from acquisitions, the Company now
raises its projected net revenues for third quarter 2007 to
be in the range of US$38 million to US$40 million, compared
to the previous guidance of US$35 million to US$37
million.

    The Company expects net income to be in the range of
US$8.0 million to US$9.0 million and adjusted net income (a
non-GAAP financial measure), which the Company defines as
net income before amortization of intangible assets,
imputed interest, and share-based compensation expenses, is
expected to be in the range of US$13.8 million to US$14.8
million.  

    To assist investors in understanding adjusted net
income, the following is a table reconciling net income to
adjusted net income:

    (US$ million)                              Range
    Net income                               8.0 -  9.0
    Amortization of intangible assets        4.2
    Imputed interest                         1.1
    Share-based compensation expenses        0.5
    Adjusted net income                     13.8 - 14.8

    To further assist investors in understanding the
computation of net income and adjusted net income per ADS,
the following is a table showing the details:

    Earnings per ADS (US$)                     Range
    Net income per ADS - basic *            0.13 - 0.14
    Net income per ADS - diluted *          0.11 - 0.13
    Adjusted net income per ADS - basic *   0.22 - 0.23
    Adjusted net income per ADS - diluted * 0.20 - 0.21

    * Weighted average number of ADS - basic: 63.5 million;
weighted average 
      number of ADS - diluted: 70.1 million.  One ADS
represents two shares.

    This guidance reflects the Company's preliminary view
based on current plans, estimates, and projections.  A
number of important factors could cause the actual results
to differ materially from those contained in such
guidance.

    Non-GAAP Financial Measure 

    To supplement XFMedia's consolidated financial results
presented in accordance with U.S. GAAP, XFMedia uses the
following non-GAAP financial measure: adjusted net income,
which is defined as net income before amortization of
intangible assets, imputed interest, and share-based
compensation expenses.  The presentation of this non-GAAP
financial measure is not intended to be considered in
isolation or as a substitute for the financial information
prepared and presented in accordance with U.S. GAAP.  

    Conference Call Information 

     Date: November 13, 2007 (New York) / November 14, 2007
(Beijing)
     Time: 5:00 PM (New York) / 6:00 AM (Beijing)
     Duration: 1 Hour

    Interested parties may dial into the conference call
at:

     (US)           [phone]
     (UK)           [phone]
     (Asia Pacific) [phone]

    A telephone replay will be available shortly after the
call for one week at:

     (US) [phone] (Passcode: 3800017#)
     (UK) [phone] (Passcode: 3800017#)
     (Asia Pacific) [phone] (Passcode: 124110#)

    About Xinhua Finance Media Limited 

    Xinhua Finance Media ("XFMedia"; Nasdaq:
XFML) is China's leading diversified financial and
entertainment media company targeting high net worth
individuals nationwide.  The company reaches its target
audience via TV, radio, newspapers, magazines and other
distribution channels.  Through its five synergistic
business groups, Advertising, Broadcast, Print, Production
and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and keeping
people connected and entertained.  

    Headquartered in Beijing, the company has offices and
affiliates in major cities of China including Beijing,
Shanghai, Guangzhou, Shenzhen and Hong Kong.  For more
information, please visit
http://www.xinhuafinancemedia.com.

    Safe Harbor Statement

    This announcement contains forward-looking statements. 
These statements are made under the "safe harbor"
provisions of the U.S.  Private Securities Litigation
Reform Act of 1995.  These forward-looking statements can
be identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates" and similar
statements.  Among other things, the outlook for third
quarter 2007 contains forward-looking statements.  XFMedia
may also make written or oral forward-looking statements in
its periodic reports to the U.S.  Securities and Exchange
Commission in its annual report to shareholders, in press
releases and other written materials and in oral statements
made by its officers, directors or employees to third
parties.  Statements that are not historical facts,
including statements about XFMedia's beliefs and
expectations, are forward-looking statements. 
Forward-looking statements involve inherent risks and
uncertainties.  A number of factors could cause actual
results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: our growth strategies; our future business
development, results of operations and financial condition;
our ability to attract and retain customers; competition in
the Chinese advertising market; changes in our revenues and
certain cost or expense items as a percentage of our
revenues; the outcome of ongoing, or any future, litigation
or arbitration, including those relating to copyright and
other intellectual property rights; the expected growth of
the Chinese advertising and media market; and Chinese
governmental policies relating to advertising and media. 
Further information regarding these and other risks is
included in our registration statement on Form F-1, as
amended, filed with the Securities and Exchange Commission.
 XFMedia does not undertake any obligation to update any
forward-looking statement, except as required under
applicable law.


    For more information, please contact:

     IR Contact
     China
     Xinhua Finance Media
     Ms. Jennifer Chan Lyman
     Phone: [phone]
     Email: [e-mail]