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2007'09.02.Sun
Spreadtrum Announces SC6600H: A New Mobile Baseband Chip for Enhanced CD Sound Quality
August 29, 2007


    SHANGHAI, China, Aug. 29 /Xinhua-PRNewswire/ --
Spreadtrum Communications, Inc. (Nasdaq: SPRD), one of
China's leading wireless baseband chipset providers, today
announced its SC6600H, an enhanced GSM/GPRS multimedia
baseband chip optimized for the music mobile phone
combining high quality music playback functions with CD
sound quality.

    Consumers demand rich multimedia functions from their
mobile phones, and high-fidelity music playback is no
longer just a "high end" option, but has become a
"must have" feature for the mainstream phone user,
too. Consequently, consumers have become increasingly
critical about the quality of their phone's music playback
as well. Yet the sound effects produced by many current
mobile phones, especially entry-level models, have not met
even basic MP3 quality levels. Utilizing advanced audio
processing technologies, the SC6600H enables mobile phones
to become music players that produce CD-quality stereo
sound.

    The SC6600H is primarily targeted at solutions for the
music-oriented mobile phone market, emphasizing better
sound quality and optimizing functions£¬ such as supporting
half rate (HR), full rate (FR), enhanced full rate (EFR) and
adaptive multi-rate (AMR) voice codec. At the same time,
SC6600H also supports features such as GPRS multi-slot
Class 10£¬voice recording, Bluetooth interface, and more. 
Further, the SC6600H is designed to provide high
reliability, in addition to its integrated features, strong
stability and low power consumption.  Since the SC6600H
enables mobile phone manufacturers and design houses to
create handsets with high quality sound effects at a low
cost, Spreadtrum believes it is an ideal choice for
"entry level" phone models.

    Commenting on the announcement, Dr. Ping Wu, President
and CEO of Spreadtrum, said, "With this introduction,
we are raising the standard for entry level mobile phones
and making it possible for mainstream consumers to enjoy
music with CD sound quality on their mobile phones. This
illustrates what Spreadtrum's chip design efforts endeavor
to accomplish--help enhance the bliss of consumer
experience through high tech innovation."

    Spreadtrum began sampling the SC6600H chip in the third
quarter of this year.  The chip is available in a 240-ball
LFBGA package, low-power design, 3V for I/O and 1.8V for
core.

    About Spreadtrum:

    Spreadtrum Communications, Inc. is a fabless
semiconductor company that designs, develops, and markets
baseband processor solutions for the mobile wireless
communications market.  Spreadtrum combines its
semiconductor design expertise with its software
development capabilities to deliver highly-integrated
baseband processors with multimedia functionality and power
management.  Spreadtrum has developed its solutions based on
an open development platform, enabling its customers to
develop customized wireless products that are feature-rich
and meet their cost and time-to-market requirements.

    Safe Harbor Statements:

    This press release contains "forward-looking
statements" within the meaning of the "safe
harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Such forward-looking
statements include, without limitation, statements
regarding handset manufacturers and design houses ability
to use the SC6600H in creating handsets with high quality
sound effects at a low cost and Spreadtrum's belief that
the SC6600H is an ideal choice for entry level phone
models. These statements are forward-looking in nature and
involve risks and uncertainties that may cause actual
achievements and market trends to differ materially from
those expressed or implied in these forward-looking
statements for a variety of reasons. Potential risks and
uncertainties include, but are not limited to, continued
competitive pressure in the semiconductor industry and the
effect of such pressure on prices; unpredictable changes in
technology and consumer demand for mobile handsets;
uncertainty regarding the timing and pace of adoption of
the SC6600H baseband by Spreadtrum's customers; and the
state of and any change in Spreadtrum's relationships with
its major customers. For additional discussion of these
risks and uncertainties and other factors, please consider
the information contained in Spreadtrum's filings with the
U.S. Securities and Exchange Commission (the
"SEC"), including the registration statement on
Form F-1 filed on June 26, 2007, as amended, especially the
sections under "Risk Factors" and
"Management's Discussion and Analysis of Financial
Condition and Results of Operations," and such other
documents that Spreadtrum may file with the SEC from time
to time, including on Form 6-K. Spreadtrum assumes no
obligation to update any forward-looking statements, which
apply only as of the date of this press release.


    For more information, please contact:

     William Shi, 
     Spreadtrum Communications
     Tel:   +86-10-6270-2988 x217
     Email: william.shi@spreadtrum.com  
PR
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