The9 Limited Obtains Exclusive License to Operate Field of Honor in Mainland China

The9 Limited Obtains Exclusive License to Operate Field of Honor in Mainland China

July 10, 2007

    SHANGHAI, China, July 9 /Xinhua-PRNewswire/ -- The9
Limited (Nasdaq: NCTY)("The9"), a leading online
game operator in China, announced today that it has,
through a wholly-owned subsidiary, entered into an
agreement with Beijing Gameworld Tech. Co. Ltd.,
("Gameworld"), an online game developer based in
Beijing, China, for an exclusive license to operate Field
of Honor, a 3D online role-playing game, in mainland China.
 The term of the license is for three years from the
commercial launch date of the game in mainland China.  

    Field of Honor is a 3D massively multiplayer online
real-time strategy & shooting game developed by
Gameworld.  In addition to typical massively multiplayer
online game features such as player interaction, teamwork,
and customized character progression, Field of Honor offers
players the option to play under the "strategy" or
"shooting" mode.  Seamlessly integrating various
game elements, Field of Honor caters to a broad user base
and aims to bring a different entertainment experience to
online game players in China.  

    Mr. Jun Zhu, The9's Chairman and Chief Executive
Officer, commented: "The9's strategy has always been
to offer the highest quality games, either from overseas or
local studios, to Chinese online game players.  We are
pleased that The9 obtained the exclusive license to operate
Field of Honor in mainland China.  With The9's strong
operational and marketing platform, we believe Field of
Honor has good prospects for success.  Going forward, we
will continue to further expand and diversify our game
portfolio to further capture the fast-growing Chinese
online game market."

    About The9 Limited

    The9 Limited is a leading online game operator in
China.  The9's business is primarily focused on operating
and developing high-quality games for the Chinese online
game players market.  The9 directly or through affiliates
operates licensed MMORPGs, consisting of MU(R), Blizzard
Entertainment(R)'s World of Warcraft(R), Soul of The
Ultimate Nation(TM), and its first proprietary MMORPG,
Joyful Journey Westz(TM), in mainland China.  It has also
obtained exclusive licenses to operate additional MMORPGs
and advanced casual games in mainland China, including
Granado Espada, Guild Wars, Hellgate: London, Ragnarok
Online 2, Emil Chronicle Online, Huxley, FIFA Online,
Audition 2 and Field of Honor.  In addition, The9 is also
working on the development of a 3D fantasy MMORPG game,
Fantastic Melody Online(TM).

    Safe Harbor Statement

    This announcement contains forward-looking statements. 
These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform
Act of 1995.  These forward-looking statements can be
identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates" and similar
statements.  Among other things, the business outlook and
quotations from management in this press release contain
forward-looking statements.  The9 may also make written or
oral forward-looking statements in its periodic reports to
the U.S. Securities and Exchange Commission on Forms 20-F
and 6-K, etc., in its annual report to shareholders, in
press releases and other written materials and in oral
statements made by its officers, directors or employees to
third parties.  Statements that are not historical facts,
including statements about The9's beliefs and expectations,
are forward-looking statements.  Forward-looking statements
involve inherent risks and uncertainties.  A number of
important factors could cause actual results to differ
materially from those contained in any forward-looking
statement.  Potential risks and uncertainties include, but
are not limited to, The9's limited operating history as an
online game operator, political and economic policies of
the Chinese government, the laws and regulations governing
the online game industry, information disseminated over the
Internet and Internet content providers in China,
intensified government regulation of Internet cafes, The9's
ability to retain existing players and attract new players,
license, develop or acquire additional online games that
are appealing to users, anticipate and adapt to changing
consumer preferences and respond to competitive market
conditions, and other risks and uncertainties outlined in
The9's filings with the U.S. Securities and Exchange
Commission, including its annual reports on Form 20-F. 
The9 does not undertake any obligation to update any
forward-looking statement, except as required under
applicable law.



    For further information, please contact:

     Ms. Dahlia Wei
     Senior Manager, Investor Relations
     The9 Limited
     Tel:   [phone]
     Email: [e-mail]
     Web:   http://www.corp.the9.com