VIDEO from Medialink and Mattel: Making Every Word Count

VIDEO from Medialink and Mattel: Making Every Word Count

November 14, 2007

    NEW YORK, Nov. 14 /Xinhua-PRNewswire/ -- For the first
time in history, India played host to the 9th World
Scrabble(R) Championship in November 2007.  Brought to
India under the aegis of Mattel Toys (India) Pvt. Ltd, the
World Scrabble(R) Championship had over 110 players
representing 42 countries vying for the coveted title.  The
three-day championship kick-started in Mumbai on November 9
and culminated with a mega final on November 12.

    (See video from Mattel (NYSE: MAT) at:
http://media.medialink.com/WebNR.aspx?story=34098 )

    Initiated in 1991, the World Scrabble(R) Championship
(WSC) is held every second year.  During WSC's 16-year
history, participation in this prestigious tournament has
increased rapidly from 48 players representing 19 countries
in 1991 in London to 42 countries and 110 players in the
current 9th edition of WSC in Mumbai.

    Announcing the itinerary of the three-day extravaganza,
Mr. Sanjay Luthra, managing director, Mattel Toys said,
"Scrabble(R) stands for `Every Word Counts,' thus
illustrating the competitive, fun personality of
Scrabble(R) and the degree to which players engage in the
game.  We are very excited by this opportunity given to
India to host the World Scrabble(R) Championship for the
first time and feel that this will take India's number one
word game to even greater heights."

    Invented in 1948 by architect Alfred Mosher Butts in
the USA, the game took the country and the world by storm. 
It has continued to grow in popularity ever since --
reaching a near-unassailable status by being sold in 121
countries and translated into 29 languages.  Scrabble(R) is
backed by years of strong heritage, and will proudly
celebrate its 60th anniversary next year.

    For more information, please visit
http://www.wscgames.com .

    Anyone interested in acquiring MPEG-2 files for
broadcast use should go to
http://www.mediaseed.tv/Story.aspx?story=34098 .  You will
need to create an account in order to download files.

    Registered journalists can access video, audio, text,
graphics and photos for free and unrestricted use at
http://www.mediaseed.tv .

    11NY07-0141



    For more information, please contact:

     Medialink New York
     Tel:   [phone]
     Email: [e-mail]