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2007'12.05.Wed
Xinhua Finance Media Announces Strong Financial Results for The Third Quarter 2007
November 14, 2007


    BEIJING, Nov. 13 /Xinhua-PRNewswire-FirstCall/ --
Xinhua Finance Media Limited ("XFMedia" or
"the Company"; Nasdaq: XFML), China's leading
diversified financial and entertainment media company,
today announced its unaudited financial results for the
quarter ended September 30, 2007. 

    Third Quarter 2007 Highlights 
 
     -- Net revenue for the third quarter of 2007 was $40.7
million, up 118% 
        year-over-year from $18.7 million in the third
quarter of 2006 or up 
        41% sequentially from $29.0 million in the second
quarter of 2007. 
        The increase in revenue was driven by strong
organic business growth 
        and contribution from new acquisitions.
     -- EBITDA (non-GAAP), defined as earnings before
interest expense,  
        taxes,depreciation, amortization and share-based
compensation 
        expenses, for the third quarter of 2007 was $14.7
million, up 199% y
        ear-over-year from $4.9 million in the third
quarter of 2006 or up 
        62% sequentially from $9.1 million in the second
quarter of 2007. 
     -- Net income for the third quarter of 2007 was $9.0
million, up 964% 
        year-over-year from $0.8 million in the third
quarter of 2006 or up 
        301% sequentially from $2.3 million in the second
quarter of 2007.
     -- Adjusted net income (non-GAAP), defined as net
income before 
        amortization of intangible assets, imputed interest
and share-based 
        compensation expenses, for the third quarter of
2007 was $14.9 
        million, up 424% year-over-year from $2.8 million
in the third 
        quarter of 2006 or up 87% sequentially from $7.9
million in the 
        second quarter of 2007. 
     -- Net income and adjusted net income per ADS and per
share are shown in 
        the following table:

          Net income per ADS - basic *               0.14
          Net income per ADS - diluted *             0.13
          Adjusted net income per ADS - basic *      0.23
          Adjusted net income per ADS - diluted *    0.21
		
          Net income per share - basic *             0.07
          Net income per share - diluted *           0.06
          Adjusted net income per share - basic *    0.12
          Adjusted net income per share - diluted *  0.10

          * Weighted average number of ADS - basic: 63.5
million; weighted 
            average number of ADS - diluted: 71.4 million;
weighted average 
            number of share - basic: 126.9 million;
weighted average number 
            of share - diluted: 142.8 million.

    "We are pleased to report strong financial results
for the third quarter of 2007 that came from strong business
growth in advertising revenue," said Ms Fredy Bush,
XFMedia's Chief Executive Officer, "demonstrating our
ability to capitalize on the growing advertising market in
China. We look forward to progress across our business
groups as we continue to leverage the prospects generated
by China's dynamic development."

    Third Quarter 2007 Financial Results 

    Net revenue for the third quarter of 2007 was $40.7
million, up 118% year-over-year from $18.7 million in the
third quarter of 2006 or up 41% sequentially from $29.0
million in the second quarter of 2007. 

    Net Revenues by type and segment

    The following is a summary of net revenue relating to
each segment reconciled to amounts on the accompanying
consolidated financial statements for the third quarter of
2007:  



                                          Advertising  
Broadcast     Print
    Net revenues:
        Media production                 $         -- $    
   --   $      --
        Advertising sales                   3,801,931  
4,993,633   3,551,108
        Advertising services               18,763,878  
3,693,157   2,110,687
        Publishing services                        --      
   --     291,072
    Total net revenues                    $22,565,809 
$8,686,790  $5,952,867


                                          Production  
Research      Total
    Net revenues:
        Media production                  $ 2,073,675 $    
   -- $ 2,073,675
        Advertising sales                          --      
   --  12,346,672
        Advertising services                       --  
1,445,257  26,012,979
        Publishing services                        --      
   --     291,072
    Total net revenues                    $ 2,073,675 $
1,445,257 $40,724,398
 


    Advertising Group

    Net revenue for the Advertising Group for the third
quarter of 2007 was $22.6 million, up 99% year-over-year
from $11.4 million in the third quarter of 2006 or up 48%
sequentially from $15.3 million in the second quarter of
2007. 

    Television Advertising

    Net revenue for Television for the third quarter of
2007 was $3.8 million, up 84% year-over-year from $2.0
million in the third quarter of 2006 or down 21%
sequentially from $4.8 million in the second quarter of
2007. The sequential decrease was due to seasonality of the
business. In addition, a higher portion of television
programming during the quarter focused on the coverage of
the 17th Party Congress and resulted in a mix of television
advertisement that generated on average a lower level of
revenue. 

    Print/Online Advertising

    Net revenue for Print for the third quarter of 2007 was
$9.5 million, up 92% year-over-year from $4.9 million in the
third quarter of 2006 or up 59% sequentially from $6.0
million in the second quarter of 2007. 

    Outdoor/Other Advertising Services

    Net revenue for Outdoor/Other for the third quarter of
2007 was $5.7 million, up 29% year-over-year from $4.4
million in the third quarter of 2006 or up 52% sequentially
from $3.7 million in the second quarter of 2007. 
    We completed the acquisition of Convey Advertising
Company Limited ("Convey") on July 2, 2007.
Convey contributed $3.8 million in post-acquisition net
revenue for the third quarter of 2007. The acquisition of
Convey expands XFMedia's outdoor advertising network
significantly by adding to it billboards along key transit
routes linking mainland China with Hong Kong and Macau.

    Excluding the contribution from Convey, net revenue was
down by 50% sequentially due primarily to a lower level of
event marketing activities conducted during the period
leading up to the 17th Party Congress.

    Below-The-Line Marketing 

    Net revenue for Below-The-Line Marketing for the third
quarter of 2007 was $3.6 million, up 363% sequentially from
$0.8 million in the second quarter of 2007. There was no
comparable revenue for the Below-The-Line Marketing
business in the third quarter of 2006 as this business was
acquired in June of 2007. The sequential increase was
primarily due to full quarter consolidation of Shanghai
Singshine Marketing Service Ltd.

    Broadcast Group

    Net revenue for the Broadcast Group for the third
quarter of 2007 was $8.7 million, up 4655% year-over-year
increase from $0.2 million in the third quarter of 2006 or
up 107% sequentially from $4.2 million in the second
quarter of 2007. The year-over-year increase was primarily
due to revenue contribution from the television business
which was acquired in September of 2006.

    Television

    Net revenue for the television business for the third
quarter of 2007 was $3.5 million, up 1806% year-over-year
from $0.2 million in the third quarter of 2006 or up 48%
sequentially from $2.3 million in the second quarter of
2007. 

    Radio

    Net revenue for the radio business for the third
quarter of 2007 was $1.9 million, up 61% sequentially from
$1.2 million in the second quarter of 2007. There was no
comparable revenue for the radio business in the third
quarter of 2006 as the radio business was acquired in
September 2006 and only started to generate revenue in the
fourth quarter of 2006.

    Mobile Services

    Net revenue for the mobile services business for the
third quarter of 2007 was $3.3 million, up 388%
sequentially from $0.7 million in the second quarter of
2007. There was no comparable revenue for the mobile
services business in the third quarter of 2006 as this
business was acquired in the second quarter of 2007. The
sequential increase was partially due to full quarter
consolidation of Beijing Mobile Interactive Co., Ltd, which
was acquired in June, 2007.

    Print Group

    Net revenue for the Print Group for the third quarter
of 2007 was $6.0 million, up 57% year-over-year from $3.8
million in the third quarter of 2006 or up 19% sequentially
from $5.0 million in the second quarter of 2007. The Print
Group consists of the advertising business in newspapers
and magazines. 

    Newspaper

    Net revenue for the newspaper business for the third
quarter of 2007 was $2.5 million, up 45% year-over-year
from $1.7 million in the third quarter of 2006 or up 17%
sequentially from $2.2 million in the second quarter of
2007. 

    Magazine

    Net revenue for the magazine business for the third
quarter of 2007 was $3.4 million, up 68% year-over-year
from $2.0 million in the third quarter of 2006 or up 21%
sequentially from $2.8 million in the second quarter of
2007. 

    Production Group

    Net revenue for the Production Group for the third
quarter of 2007 was $2.1 million, down 22% year-over-year
from $2.7 million in the third quarter of 2006 or down 32%
sequentially from $3.1 million in the second quarter of
2007. The decrease was primarily due to seasonality of
distribution of TV drama series. 
 
    Research Group

    Net revenue for the Research Group for the third
quarter of 2007 was $1.4 million, up 100% year-over-year
from $0.7 million in the third quarter of 2006 or down 1%
sequentially from $1.5 million in the second quarter of
2007. 

    Cost of Revenues

    Cost of revenues for the third quarter of 2007 was
$23.3 million, up 113% year-over-year from $11.0 million in
the third quarter of 2006 or up 36% sequentially from $17.2
million in the second quarter of 2007. The increase in cost
of revenues was in line with the increase in net revenues,
which increased by 118% year-to-year or 41% sequentially.
Adjusted cost of revenue (non-GAAP), defined as cost of
revenues before amortization of intangible assets, for the
third quarter of 2007 was $20.4 million, up 95 %
year-over-year from $10.5 million in the third quarter of
2006 or up 42% sequentially from $14.4 million in the
second quarter of 2007. 

    The cost of revenues for the five business segments are
as follows: 

                                         Advertising  
Broadcast      Print
    Cost of revenues:
        Media production                $        --   $  
202,884 $        --
    Advertising sales                     1,636,063    
2,664,941     747,933
        Advertising services             12,739,178    
2,993,949      80,054
        Publishing services                      --        
   --     283,714
    Total cost of revenues              $14,375,241   $
5,861,774 $ 1,111,701
    Amortization of intangible assets      (237,557)  
(2,381,048)   (307,220)
    Adjusted cost of revenues           $14,137,684   $
3,480,726 $   804,481

	
                                            Production 
Research     Total
    Cost of revenues:
        Media production                $ 1,302,047    $   
   -- $ 1,504,931
    Advertising sales                            --        
   --   5,048,937
        Advertising services                     --      
696,800  16,509,981
        Publishing services                      --        
   --     283,714
    Total cost of revenues              $ 1,302,047    $ 
696,800 $23,347,563
    Amortization of intangible assets            --        
   --  (2,925,825)
    Adjusted cost of revenues           $ 1,302,047    $ 
696,800 $20,421,738



    Operating Expenses

    Operating expenses for the third quarter of 2007 were
$11.1 million, up 91% year-over-year from $5.8 million in
the third quarter of 2006 or up 24% sequentially from $9.0
million in the second quarter of 2007. 

    Total operating expenses were composed of selling and
marketing expenses and general and administrative expenses.
Selling and marketing expenses for the third quarter of 2007
were $4.3 million, up 167% year-over-year from $1.6 million
in the third quarter of 2006 or up 37% sequentially from
$3.2 million in the second quarter of 2007. 

    General and administrative expenses for the third
quarter of 2007 were $6.8 million, up 61% year-over-year
from $4.2 million in the third quarter of 2006 or up 17%
sequentially from $5.8 million in the second quarter of
2007. Included in the general and administrative expenses
were share-based compensation expenses of US$0.5 million,
resulting from grants made in 2006.

    EBITDA (non-GAAP)

    EBITDA (non-GAAP), defined as earnings before interest
expense, taxes, depreciation, amortization and share-based
compensation expenses, for the third quarter of 2007 was
$14.7 million, up 199% year-over-year from $4.9 million in
the third quarter of 2006 or up 62% sequentially from $9.1
million in the second quarter of 2007.

    The following is a summary of EBITDA (non-GAAP)
relating to each segment for the third quarter of 2007:  

                                      Advertising  
Broadcast     Print
    Segment EBITDA (non-GAAP)         $ 6,512,142 $
3,850,243 $ 4,090,007   
    Less: net head office expenses
    EBITDA (non-GAAP)

                                       Production   
Research      Total
    Segment EBITDA (non-GAAP)         $   481,723 $  
375,829 $ 15,309,944
    Less: net head office expenses                         
     (613,022)
    EBITDA (non-GAAP)                                      
   $14,696,922

  * Net head office expenses represent corporate expenses
of $3.6 million 
    less interest income of $2.4 million and other income
of $0.6 million.


    Net Income and Adjusted Net Income (non-GAAP)

    Net income for the third quarter of 2007 was $9.0
million, up 964% year-over-year from $0.8 million in the
third quarter of 2006 or up 301% sequentially from $2.3
million in the second quarter of 2007. 

    Adjusted net income (non-GAAP), defined as net income
before amortization of intangible assets, imputed interest
and share-based compensation expenses, for the third
quarter of 2007 was $14.9 million, up 424% year-over-year
from $2.8 million in the third quarter of 2006 or up 87%
sequentially from $7.9 million in the second quarter of
2007. 

    Outlook for 2007

    XFMedia maintains its full year revenue guidance of
US$128 to 133 million. Fourth quarter revenue is expected
to be US$42 to 47 million. This forecast reflects XFMedia's
current and preliminary view, which is subject to change.

    Conference Call Information

    Following the earnings announcement, Xinhua Finance
Media's senior management will host a conference call on
November 13, 2007 at 5:00 PM (New York) / November 14, 2007
at 6:00 AM (Beijing) to review the results and discuss
recent business activity. 

    Interested parties may dial into the conference call
at:

     (US) +1-480-293-1744
     (UK) +44-20-7190 1232
     (Asia Pacific) +852-3009-5027

    A telephone replay will be available shortly after the
call for one week at:

     (US) +1-303-590-3030 (Passcode: 3800017#)
     (UK) +44-207-154-2833 (Passcode: 3800017#)
     (Asia Pacific) +852-2287-4304 (Passcode: 124110#)

    A real-time webcast and replay will be also available
at: http://www.xinhuafinancemedia.com/earnings

    About Xinhua Finance Media Limited

    Xinhua Finance Media ("XFMedia"; NASDAQ:
XFML) is China's leading diversified financial and
entertainment media company targeting high net worth
individuals nationwide. The company reaches its target
audience via TV, radio, newspapers, magazines and other
distribution channels. Through its five synergistic
business groups, Advertising, Broadcast, Print, Production
and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and keeping
people connected and entertained. 

    Headquartered in Beijing, the company has offices and
affiliates in major cities of China including Beijing,
Shanghai, Guangzhou, Shenzhen and Hong Kong. For more
information, please visit
http://www.xinhuafinancemedia.com.

    Safe Harbor

    This announcement contains forward-looking statements.
These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform
Act of 1995. These forward-looking statements can be
identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates" and similar
statements. Among other things, the outlook for fourth
quarter and full year 2007 and quotations from management
in this announcement, as well as XFMedia's strategic and
operational plans, contain forward-looking statements.
XFMedia may also make written or oral forward-looking
statements in its periodic reports to the U.S. Securities
and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials
and in oral statements made by its officers, directors or
employees to third parties. Statements that are not
historical facts, including statements about XFMedia's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual
results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: our growth strategies; our future business
development, results of operations and financial condition;
our ability to attract and retain customers; competition in
the Chinese advertising and media market; changes in our
revenues and certain cost or expense items as a percentage
of our revenues; the outcome of ongoing, or any future,
litigation or arbitration, including those relating to
copyright and other intellectual property rights; the
expected growth of the Chinese advertising and media
market; and Chinese governmental policies relating to
advertising and media. Further information regarding these
and other risks is included in our registration statement
on Form F-1, as amended, filed with the Securities and
Exchange Commission. XFMedia does not undertake any
obligation to update any forward-looking statement, except
as required under applicable law. 

    Non-GAAP Financial Measures 

    To supplement XFMedia's consolidated financial results
presented in accordance with U.S. GAAP, XFMedia uses the
following non-GAAP financial measures: adjusted cost of
revenue, EBITDA and adjusted net income. The presentation
of these non-GAAP financial measures is not intended to be
considered in isolation or as a substitute for the
financial information prepared and presented in accordance
with U.S. GAAP. For more information on these non-GAAP
financial measures, please see the table captioned
"Reconciliations of GAAP and non-GAAP results"
set forth at the end of this release. 

    XFMedia believes that these non-GAAP financial measures
provide meaningful supplemental information regarding its
performance and liquidity. XFMedia believes that both
management and investors benefit from referring to these
non-GAAP financial measures in assessing its performance
and when planning and forecasting future periods. To
provide investors with a better understanding of our
underlying operational and financial performance, starting
from this quarter, XFMedia has adopted the measure
"adjusted cost of revenue", defined as cost of
revenue excluding amortization of intangible assets, and
has changed the methodology of presenting "adjusted
net income", by defining adjusted net income as net
income excluding amortization of intangible assets, imputed
interest and share-based compensation. XFMedia believes
these non-GAAP financial measures are useful to investors
in allowing for greater transparency with respect to
supplemental information used by management in its
financial and operational decision making. A limitation of
using non-GAAP measures which exclude share-based
compensation expenses is that share-based compensation
expenses have been and will continue to be a significant
recurring expense in our business. A limitation of using
non-GAAP adjusted cost of revenue, EBITDA and adjusted net
income is that they do not include all items that impact
our net income for the period. Management compensates for
these limitations by providing specific information
regarding the GAAP amounts excluded from each non-GAAP
measure. The accompanying tables have more details on the
reconciliations between GAAP financial measures that are
most directly comparable to non-GAAP financial measures.



  Reconciliations of GAAP and non-GAAP results (in USD
thousands, unaudited)

                      Three months ended             Three
months ended 
                      September 30, 2007            
September 30, 2006
                     GAAP  Adjustment  Non-GAAP  GAAP 
Adjustment  Non-GAAP   
                      Results            Results  Results  
         Results
  Cost of revenue (*)  23,348   (2,926)   20,422   10,976  
  (482)   10,494
  Operating Profit (**) 6,248    8,449    14,697    1,909  
 3,004     4,913
  Net Income (***)      9,038    5,814    14,852      849  
 1,985     2,834

                    Three months ended June 30, 2007
                       GAAP  Adjustment  Non-GAAP
                      Results            Results
  Cost of revenue (*)  17,209   (2,855)   14,354
  Operating Profit (**) 2,757    6,316     9,073
  Net Income (***)      2,254    5,680     7,934


  (*)   The adjustments are for amortization for intangible
assets.
  (**)  The adjustments are for share-based compensation
expenses, interest 
        income, depreciation, and amortization for
intangible assets.
  (***) The adjustments are for amortization of intangible
assets, imputed 
        interest, and share-based compensation expenses.


Xinhua Finance Media Limited
Condensed Consolidated Balance Sheets

              (In U.S. dollars)               September 30,
      December 31,
                                                      2007 
             2006
                                                 Unaudited 
          (Note 1)
    Assets
    Current assets:                            $75,350,743 
      $36,353,547
       Cash
       Restricted cash (Note 2)                 37,202,191 
       12,579,822
       Short-term investment                    40,700,000 
               --
       Accounts receivable (Note 3)             40,657,189 
       17,403,632
       Prepaid program expenses                  8,455,823 
        8,597,935
       Other current assets                     27,579,563 
       22,114,480
    Total current assets                       229,945,509 
       97,049,416
    Content production deposit and cost, 
     net                                         6,836,842 
        5,854,271
    Property and equipment, net                  8,674,224 
        4,367,329
    Intangible assets, net (Note 4)            215,891,059 
      176,201,528
    Goodwill                                   136,597,341 
       83,670,010
    Investment                                     500,000 
          500,000
    Deposits for acquisition of          
     subsidiaries                               25,634,000 
       29,246,500
    Deposits for acquisition of          
     intangible asset                                   -- 
        2,561,246
    Other long-term asset                        8,563,980 
               --
    Total assets                              $632,642,955 
     $399,450,300
    Liabilities and shareholders' equity
    Current liabilities:           
       Bank borrowings                         $33,704,539 
      $11,218,256
       Bank overdrafts                           1,525,086 
               --
       Other current liabilities                42,124,072 
      163,848,633
    Total current liabilities                   77,353,697 
      175,066,889
    Deferred tax liabilities                    33,344,407 
       41,168,035
    Convertible loan                                    -- 
       14,017,289
    Long term payables, non-current      
     portion                                    72,189,021 
       64,937,958
    Total liabilities                          182,887,125 
      295,190,171
    Minority Interests                           4,121,929 
        3,010,407
    Shareholders' equity:                           
    Class A common shares and nonvested 
     shares (par value $0.001; 69,035,751
     as of December 31, 2006 and 143,822,874
     as of September 30, 2007 shares  
     authorized; 32,011,154 as of December 31,
     2006 and 88,017,922 as of September 30,
     2007 shares issued and outstanding)            88,020 
           32,011
    Class B common shares (par value     
     $0.001; 50,054,619 as of December   
     31, 2006 and September 30, 2007     
     shares authorized; 50,054,618 as of 
     December 31, 2006 and September 30, 
     2007 shares issued and outstanding)             7,442 
            7,442
    Convertible preferred shares (par    
     value $0.001;15,600,000 as of       
     December 31, 2006 shares authorized;
     15,585,254 as of December 31, 2006  
     shares issued and outstanding and   
     nil as of September 30, 2007 shares 
     issued and outstanding)                            -- 
           15,585
    Additional paid-in capital                 423,842,031 
      103,155,391
    Retained earnings (deficits)                19,746,440 
       (2,797,112)
    Accumulated other comprehensive      
     income                                      1,949,968 
          836,405
    Total shareholders' equity                 445,633,901 
       101,249,722
    Total                                     $632,642,955 
     $399,450,300


Xinhua Finance Media Limited
Condensed Consolidated Statements of Operations

        (in U.S. Dollars)   Three months Three months Three
months Nine months
                                   ended       ended      
ended        ended
                               September   September    
June 30,   September
                                30, 2007    30, 2006       
2007     30, 2007
                               Unaudited   Unaudited  
Unaudited    Unaudited
    Net revenues:
       Advertising services   26,012,979  12,974,827 
19,165,786   54,253,721
       Content production      2,073,675   2,668,838  
3,050,899    5,904,289
       Advertising sales      12,346,672   2,592,625  
6,477,426   25,447,053
       Publishing services       291,072     482,516    
265,422      758,924
    Total net revenues        40,724,398  18,718,806 
28,959,533   86,363,987
    Cost of revenues:
       Advertising services   16,509,981   8,879,575 
12,073,200   35,910,052
       Content production      1,504,931   1,025,106  
1,341,785    3,113,566
      Advertising sales        5,048,937      32,968  
3,613,015   12,567,865
       Publishing services       283,714   1,037,963    
180,902      615,540
    Total cost of revenues    23,347,563  10,975,612 
17,208,902   52,207,023
    Operating expenses:
       Selling and           
        distribution           4,337,558   1,621,663  
3,165,211    9,082,225
       General and           
        administrative         6,791,370   4,212,367  
5,828,831   17,608,426
    Total operating expenses  11,128,928   5,834,030  
8,994,042   26,690,651
    Other operating income               
     (Note 5)                         --          --       
  --    2,261,788
    Income from operations     6,247,907   1,909,164  
2,756,589    9,728,101
    Other income (expense):
       Interest expense
        (Note 7)                (375,093)   (915,523)
(2,086,990)  (3,673,022)
       Interest income         2,431,529     617,994  
1,858,221    4,746,584
       Other, net                730,850     201,012    
158,401      926,989
    Income before provision  
     for income taxes          9,035,193   1,812,647  
2,686,221   11,728,652
       and minority interest
    Provision for income     
     taxes (Note 8)             (232,016)     128,307    
202,457 (12,944,939)
    Net income before        
     minority interest         9,267,209   1,684,340  
2,483,764   24,673,591
    Minority interest            229,467     782,908    
229,355      791,706
    Equity in loss of an                                 
     investment                       --      52,211       
  --           --
    Net income                 9,037,742     849,221  
2,254,409   23,881,885
    Dividend on redeemable   
     convertible                                      
     preferred shares                 --   2,169,227       
  --    1,338,333
      Net income (loss)
       attributable to holders             
       of common shares        9,037,742  (1,320,006) 
2,254,409   22,543,552
    Net income per share:
       Basic - Common shares       0.071      (0.029)     
0.018        0.227
       Basic - American      
        Depositary Shares          0.142      (0.058)     
0.036        0.454
       Diluted - Common      
        shares                     0.063      (0.029)     
0.016        0.193
       Diluted - American    
        Depositary Shares          0.126      (0.058)     
0.032        0.386


Xinhua Finance Media Limited
Condensed Consolidated Statements of Cash Flows

                                     Three months  Three
months  Three months 
                                            ended        
ended         ended
                                         September    
September      June 30,
            (in U.S. Dollars)             30, 2007      30,
2006          2007
                                        (Unaudited)  
(Unaudited)  (Unaudited)
    Net cash provided by operating      
     activities                           1,550,989   
6,489,492       41,081
    Net cash used in investing          
     activities                          (9,536,253)
(59,548,936) (97,768,365)
    Net cash provided by financing      
     activities                           1,660,617   
2,449,972    2,660,996
    Effect of exchange rate changes         263,683     
144,605      546,121
    Net decrease in cash                 (6,060,964)
(50,464,867) (94,520,167)
    Cash, as at beginning of the 
     period                              81,411,707  
62,195,089  175,931,874
    Cash, as at end of the period        75,350,743  
11,730,222   81,411,707



    Notes to Financial Information 

    1) 2006 condensed consolidated balance sheets
       Information was extracted from the audited financial
statements 
       included in the prospectus on Form-1 of the Company
filed with the 
       Securities and Exchange Commission on March 8,
2007.

    2) Restricted cash
       Restricted cash is US dollar cash deposits pledged
for the RMB loan 
       facilities granted by banks for RMB working capital
purposes.

    3) Accounts receivables and debtors turnover   
       Debtors turnover for the second quarter and third
quarter of 2007 was 
       97 days and 92 days respectively. Our business
groups generally 
       granted 90 days to 180 days average credit period to
major customers, 
       which is in line with the industry practices in the
PRC. 

    4) Intangible assets
       Net book value for intangible assets as of September
30, 2007 was 
       $215.9 million. It mainly represents the fair value
of the long term 
       advertising agreements for the Broadcast and Print
Group. The net book 
       value of the intangible assets were primarily
composed of $99.8 
       million advertising license agreement for our TV
business, $59.8 
       million exclusive advertising agreement for our
newspaper business, 
       and $7.7 million exclusive advertising agreements we
entered for radio 
       advertising operations in Shanghai, Beijing and
Guangdong. There is 
       derecognition of the intangible assets of $40.7
million for one of our 
       radio exclusive advertising agreements upon
clarification of the terms 
       of one of our exclusive radio advertising
agreements. We are in the 
       process of obtaining third-party valuations of
certain identifiable 
       intangible assets for the acquisitions we completed
in the second and 
       third quarters and hence the net book value for
intangible assets is 
       preliminary and subject to revision once we complete
the valuation 
       exercise.

    5) Other operating income
       Other operating income of $2.3 million represents
reimbursement of IPO 
       related expenses by Bank of New York in the first
quarter of 2007. 
       Those expenses, all of which had been recorded in
the 2006 income 
       statement as operating expenses because they were
not considered to be 
       directly related to the sale of securities, related
primarily to audit 
       fees and fees paid to consultants during the listing
process.

    6) Amortization included in cost of sales, selling
expenses, or 
       administrative expenses
       Amortization for the second quarter and third
quarter of 2007 were 
       $3.4 million and $4.2million respectively. It mainly
represents the 
       amortization of the intangible assets as mentioned
in note 4. The 
       amortization for the TV license agreement was $1.3
million for both 
       second and third quarter of 2007. The amortization
for the newspaper 
       exclusive advertising agreement was $0.4 million and
$0.3 million for 
       the second and third quarter of 2007. The
amortization for the radio 
       exclusive advertising agreements was $0.7 million
and $0.3 million for 
       the second and third quarter of 2007. The decrease
in amortization is 
       due to the derecognition of the intangible assets of
$40.7 million as 
       mentioned in note 4.
 
    7) Interest expense
       Included in interest expense is imputed interest of
$1.7 million and 
       $1.1 million for the second quarter and third
quarter of 2007 
       respectively. It mainly represents the monthly
imputed interest 
       expense charged on the payment obligations for the
above long term 
       contracts. There is also a one-time adjustment of
$1.3 million, 
       representing reversal of the imputed interest taken
in first half year 
       of 2007 (the imputed interest for the first quarter
and second quarter 
       of 2007 were $0.6 million and $0.6 million
respectively) as a result 
       of clarification of terms of one of our exclusive
radio advertising 
       agreements as mentioned also in note 4. For the TV
license agreement, 
       the imputed interest each quarter in 2007 was $0.7
million. For the 
       Newspaper exclusive advertising agreement, the
imputed interest for 
       the second quarter and third quarter of 2007 were
$0.4 million and 
       $0.3 million respectively. For radio exclusive
advertising agreements, 
       the imputed interest for the second quarter and
third quarter of 2007 
       were $0.6 million and $0.1 million respectively. The
sequential 
       decrease was driven by the fact that there is no
imputed interest 
       taken in the third quarter of 2007 as a result of
clarification of 
       terms of one of our exclusive radio advertising
agreements as 
       mentioned in note 4.

    8) Provision for income taxes
       Provision for income taxes included deferred tax
credits of $0.7 
       million in both second quarter and third quarter of
2007. 


    For more information, please contact: 

    Media Contact:

     Xinhua Finance Media
     Ms. Joy Tsang
     Tel:   +86-21-6113-5999
     Email: joy.tsang@xinhuafinancemedia.com 

    IR Contact:

     Xinhua Finance Media
     Ms. Jennifer Chan Lyman
     Tel:   +86-21-6113-5960
     Email: jennifer.lyman@xinhuafinancemedia.com
PR
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