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2007'06.27.Wed
Hantro's Multi-Format Hardware Video Codecs to Drive Next Generation of Freescale Cellular Handset Solutions
June 27, 2007



    OULU, Finland, June 27 /Xinhua-PRNewswire/ -- Freescale
Semiconductor and Hantro have signed an agreement to license
Hantro's Multi-format hardware video codecs. The combination
of Freescale's system on chip solutions and Hantro's codecs
is expected to provide mobile handset users a feature rich
video experience with high performance capabilities and low
power consumption.

    Optimized for low power and high performance, Hantro's
6280 and 7190 multi-format hardware video IP products are
an excellent choice for multimedia enabled chipsets.
Various configurability options allow the IC vendors to
tailor the IP cores to meet the application specific
silicon area and performance requirements. Supporting all
the major video and still image formats (H.264, H.263,
MPEG-4, VC-1, and JPEG), IP cores enable video services
from low-cost feature phones to high-end Mobile TV or
Personal Media Player devices. Ultra low power designs
enable up to HD 720p resolution video capture and playback
in battery-operated wireless devices.

    "Hantro's multi-format hardware video IP products
are designed to meet the high performance standards of our
baseband products, while providing the ability to optimize
silicon area utilization," says Tom Deitrich, vice
president and general manager of Freescale's Cellular
Division.

    "Freescale is one of our largest and most
innovative semiconductor customers," says Eero
Kaikkonen, CEO of Hantro Products Oy. "This licensing
agreement further strengthens our relationship with
Freescale, and together we can help ensure the mobile phone
market will be served with even more competitive products
than before."

    About Hantro

    A leader in multimedia technology for mobile devices,
Hantro's designs have been incorporated in over 200 million
handsets worldwide with customers in the US, EMEA and APAC
markets. Provided as intellectual property and delivering
optimal value and performance, Hantro's portfolio includes
hardware and software MPEG4, H.263, H.264/AVC and VC-1
video codecs, audio and still image codecs as well as
integration platforms and applications.  Uniquely
positioned to deliver technology solutions for silicon
providers, device manufacturers and network operators,
Hantro enables camcorder, media player, video telephony,
mobile TV and more. For further information please visit
http://www.hantro.com .



    For more information, please contact:

     Tony Hope
     Director of Marketing
     Tel: +35-844-023-5107

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