Xinhua Finance Launches China Consumer Confidence Index

Xinhua Finance Launches China Consumer Confidence Index

June 27, 2007

    SHANGHAI, June 27 /Xinhua-PRNewswire/ -- Xinhua Finance
Limited ("XFL"; TSE Mothers: 9399; OTC ADRs:
XHFNY), China's premier financial information and media
provider, today announced the launch of the Xinhua Finance
eziData China Consumer Confidence Index (CCCI), a new
barometer of Chinese consumers' changing outlook toward the
macro-economy, pricing and living conditions. 

    (Logo: http://www.xprn.com.cn/xprn/sa/200611140926.gif
)

    The CCCI is produced in conjunction with Dr. Richard
Curtin, Research Professor and Director at the Institute of
Social Research of the University of Michigan, a globally
recognized authority on consumer sentiment research, who
also conducts the well-known University of Michigan
Consumer Sentiment Index. Dr. Curtin has conducted or been
involved in many consumer confidence surveys in the United
States and other parts of the world, and is providing
guidance to ensure the new China index meets international
standards.

    The monthly updated China Consumer Confidence Index is
designed to be the most frequently released consumer
confidence index by an independent third party research
operation in China. The CCCI is composed of two
sub-indexes, namely, the current index and expectations
index, covers four key sectors (real estate, durables,
automobiles and stock investment) and offers detailed
demographic data on age, income level and geography.

    An effective measurement of consumer behavior, the
index is intended to enable financial professionals,
analysts, and strategy and policy makers to keep closer
track of trends in the Chinese consumer market and to
understand the market directly from the consumers. 

    "The launch of this new product represents our
continued efforts to bring international standards and best
practices to China and enhance the transparency of the
market," said Ms. Fredy Bush, CEO of XFL.

    "Over the last two years, we have been expanding
our capability from serving financial institutions to
professionals in China who require market intelligence and
investment information. We are glad to be able to utilize
our expanded capabilities and integrate our subsidiary's
research expertise in providing a new tool for
understanding China's consumer market," she added.

    The index has been developed through a partnership
between eziData and XFL subsidiary Xinhua Finance Media
(Nasdaq: XFML), leveraging Xinhua Finance Media's market
research capabilities and Xinhua Finance's well-established
brand reputation and distribution channels. eziData is a
local provider of China consumer data, serving both
financial and consumer market participants. 

    "We are proud to work with Dr. Curtin of the
University of Michigan with the support of Xinhua Finance
family," said Ms. Kathy Chen, President of eziData.
"I am confident that the University's highly
recognized methodology in consumer confidence indexing and
Xinhua Finance Media's expertise in China's consumer market
can be effectively combined in the customization of a tool
that reflects the real situation within China and fulfills
the requirements of sophisticated users."

    The survey for the index is conducted in 50 top cities
across mainland China, targeting demographics with strong
consumption capacity. The index results are released on the
last Wednesday of each month. 

    The results of the latest June survey indicate that
Chinese consumers showed a slight confidence decline due to
growing concerns over recent price increases, including the
spike in pork and egg prices during the month. A summary of
the first survey results is attached.
 
    For more information about Xinhua Finance eziData China
Consumer Confidence Index or to subscribe to the latest
monthly survey report, please contact us via
[e-mail] .

    Methodology

    Xinhua Finance eziData China Consumer Confidence Index
is produced in association with Dr. Richard Curtin,
Research Professor and Director of the Consumer Sentiment
Surveys at the Institute of Social Research, University of
Michigan. The index is based on a monthly survey of 1,500
Chinese households via stratified random sampling in 50
representative cities across the eastern, middle and
western parts of China using the well-established
methodology of the University of Michigan. All data is
collected via computer assisted telephone interviewing
(CATI). Index of April 2007 survey is set as the benchmark
(100). 

    Notes to editors:

    About Xinhua Finance Limited 

    Xinhua Finance Limited is China's premier financial
information and media service provider and is listed on the
Mothers Board of the Tokyo Stock Exchange (symbol: 9399)
(OTC ADRs: XHFNY). Bridging China's financial markets and
the world, Xinhua Finance serves financial institutions,
corporations and re-distributors through five focused and
complementary service lines: Indices, Ratings, Financial
News, Investor Relations, and Distribution. Founded in
November 1999, the Company is headquartered in Shanghai,
with offices and news bureaus spanning 11 countries
worldwide. For more information, please visit
http://www.xinhuafinance.com .

    About eziData

    eziData is a local provider of China consumer data,
serving both financial and consumer market participants. It
aims to serve global and local business professionals with
decision-making tools that relate to consumption in China
and conform to international standards. eziData's
comprehensive portfolio of high-quality consumer data
products, which includes a structured real-time databank,
delivers a broader and more insightful view of the market.
For more information, please visit http://www.eziData.com
.

    For the appendix, "Xinhua Finance eziData China
Consumer Confidence Index 
Survey Summary in June 2007", please refer to
http://www.ezidata.com/pages/public/ccci/latestIndex.jspx
.

    For further information, please contact:

    Xinhua Finance
    China: 
     Ms Joy Tsang
     Tel:   [phone]    
     Email: [e-mail] 
    
    Taylor Rafferty (IR Contact)
    Japan: 
     Mr. James Hawrylak
     Tel:   [phone], 
     Email: [e-mail]

    United States: 
     Mr. John P. Dudzinsky
     Tel:   [phone]    
     Email: [e-mail]